PRIVACY POLICY

1. Companies Covered by This Privacy Policy

This Privacy Policy applies to:

PLC Automation Pte Ltd
10 Ubi Crescent, Ubi Techpark #05-31 Lobby B
Singapore 408564

PLC Automation Australia Pty Ltd
Suite 302, 13/15 Wentworth Avenue
Sydney NSW 2000, Australia

Depending on your location and the nature of your enquiry, either or both companies may process your information to respond to your request and provide relevant products or services.

2. Information You Provide to Us

We may collect personal and business information that you voluntarily provide when you:

• Submit a quotation request
• Submit a “Request a Part” enquiry
• Complete a website contact form
• Use our WhatsApp chat facility
• Contact us by email or telephone
• Request information about a product or service
• Communicate with our sales or customer-support teams

The information collected may include:

• Full name
• Phone number
• Email address
• Company name
• Product or part number
• Required quantity
• Product specifications
• Application or use-case details
• Requirement details
• Suggestions, comments, or additional instructions
• Any other information you voluntarily provide in your enquiry

Please do not provide passwords, banking credentials, payment-card information, sensitive identification documents, or other highly sensitive information through our general website forms, email addresses, or WhatsApp chat.

3. Information Collected Automatically

When you access or interact with our website, certain information may be collected automatically through cookies, pixels, tags, scripts, server logs, analytics technologies, and similar tools. This information may include:

• Internet Protocol address
• Browser type and browser version
• Device type
• Operating system
• Approximate geographic location
• Referring website or source
• Pages viewed
• Time spent on pages
• Date and time of visits
• Links, buttons, or forms you interact with
• Advertising or campaign identifiers
• Cookie identifiers
• Conversion events
• Website performance information
• Information used to identify spam, fraud, bots, or security threats

Some of this information may be considered personal information under applicable privacy laws, particularly where it can be linked to an identifiable individual, browser, or device.

4. Google Analytics

We use Google Analytics to understand how visitors find, access, and interact with our website. Google Analytics may collect or process information such as IP address, approximate geographic location, browser and device information, website pages visited, referral source, date, time, and duration of visits, website interactions, and cookie or device identifiers.

We use this information to:

• Measure website traffic
• Understand which pages are most useful
• Identify technical problems
• Improve website performance
• Improve website navigation and content
• Understand general visitor behaviour
• Evaluate the effectiveness of our marketing activities

Google may process this information on our behalf and in accordance with Google’s applicable terms, privacy policies, account settings, and data-processing arrangements.

5. Google Ads Tracking

We use Google Ads tracking technologies, which may include conversion tracking, remarketing, audience measurement, and advertising cookies. These technologies may help us measure whether an advertisement resulted in a website visit or enquiry, understand advertising campaign performance, measure conversions, avoid repeatedly showing the same advertisement, create advertising audiences, display more relevant advertisements, and improve our advertising campaigns.

Google Ads tracking may process information such as IP address, browser and device information, advertising identifiers, cookie identifiers, pages visited, advertisement interactions, referral information, and conversion events such as submitting an enquiry form or clicking a contact button.

Depending on your location, browser settings, Google account settings, and consent choices, Google may use this information to provide measurement, advertising, or personalised advertising services.

6. Meta Pixel

We use the Meta Pixel and related Meta business technologies to measure and improve advertising delivered through platforms such as Facebook and Instagram. The Meta Pixel may collect or process information including IP address, browser and device information, cookie or advertising identifiers, pages viewed, website interactions, referral information, advertisement interactions, form-submission or conversion events, and information about actions taken after viewing or clicking an advertisement.

We may use this information to:

• Measure Meta advertising campaign performance
• Understand whether users completed an enquiry after seeing an advertisement
• Create or measure advertising audiences
• Conduct remarketing
• Improve advertisements
• Produce aggregated campaign reports

Meta may process this information in accordance with its own terms, privacy policy, business-tool terms, account settings, and advertising settings.

We do not intentionally send sensitive financial information, payment-card information, passwords, or banking credentials to Meta through the Meta Pixel.

7. Google reCAPTCHA

We use Google reCAPTCHA on certain forms or website features to protect our website against spam, fraud, automated submissions, and misuse. reCAPTCHA may analyse technical and behavioural information to determine whether an interaction is being performed by a person or an automated system.

Information processed through reCAPTCHA may include:

• IP address
• Browser information
• Device and operating-system information
• Date and time
• Website interactions
• Mouse movements or keyboard interactions
• Cookies
• Other technical or behavioural signals used for fraud and bot detection

Information processed through reCAPTCHA is handled in accordance with Google’s applicable Privacy Policy and Terms of Service.

8. WhatsApp Chat

Our website may include a WhatsApp chat button, link, widget, or other feature that allows you to communicate with us through WhatsApp. When you click the WhatsApp button or send us a message through WhatsApp, information may be processed by WhatsApp and its related companies in accordance with their applicable privacy policies and terms.

Information associated with a WhatsApp communication may include your phone number, WhatsApp profile name, profile photograph (where visible), message content, attachments you voluntarily send, date and time of communications, device information, IP address, and communication or usage metadata.

Information you send to us through WhatsApp may also be accessed and used by authorised PLC Automation Group personnel to respond to your enquiry, identify requested products, prepare a quotation, provide availability or delivery information, communicate about an order, and provide customer support.

Please do not send credit-card details, CVV numbers, banking passwords, online banking credentials, or other highly sensitive financial information through WhatsApp.

Using WhatsApp is voluntary. You may instead contact us by email or telephone.

9. Cookies and Similar Technologies

Our website uses cookies and similar technologies, including pixels, tags, scripts, and local-storage technologies. These technologies may be classified as follows:

Necessary Cookies– support essential website functions, security, form operation, fraud prevention, and technical performance. Disabling necessary cookies may prevent certain website functions from operating correctly.

Analytics Cookies– help us understand website traffic, page usage, visitor interactions, and website performance. Google Analytics may use analytics cookies on our website.

Advertising and Marketing Cookies– help us measure advertising performance, record conversions, create advertising audiences, conduct remarketing, and display more relevant advertisements. Google Ads and the Meta Pixel may use these technologies.

Security Technologies– including Google reCAPTCHA, help identify spam, bots, fraudulent submissions, and website misuse.

Where required by applicable law, we will request permission before activating non-essential analytics or advertising technologies. You may also manage or block cookies through our cookie-preference tool (where available), your browser settings, Google advertising settings, Meta advertising preferences, and device privacy settings.

Blocking cookies may affect website functionality, analytics accuracy, and the relevance of advertisements shown to you.

10. Payment Information

We do not collect or process payments directly through our website. We do not request, collect, or store credit or debit card numbers, card expiry dates, CVV or card security codes, PayPal account credentials or passwords, online banking login details, bank account passwords, one-time banking passwords, internet banking credentials, or similar sensitive payment information.

Where payment is required after a quotation or order has been confirmed, authorised payment instructions may be provided separately through appropriate business communication channels. You should verify payment instructions with an authorised PLC Automation Group representative before making a payment.

11. How We Use Personal Information

We may use personal information to:

• Respond to enquiries
• Process quotation requests
• Identify and source automation parts
• Confirm part numbers, specifications, and quantities
• Understand your intended application or use case
• Recommend products, alternatives, or solutions
• Prepare and provide quotations
• Communicate regarding product availability
• Coordinate orders and shipping
• Provide sales and customer support
• Maintain business correspondence
• Improve our products, services, and website
• Analyse website traffic and performance
• Measure advertising effectiveness
• Conduct remarketing and audience measurement
• Prevent spam, fraud, abuse, and security threats
• Resolve disputes
• Maintain accounting and business records
• Establish, exercise, or defend legal claims
• Comply with applicable laws and regulatory requirements

Depending on applicable law and the circumstances, we may process information based on your consent, steps taken at your request before entering into a business transaction, performance of a contract or order, our legitimate business interests, website and information-security requirements, or compliance with legal obligations.

12. Sharing and Disclosure of Information

We do not sell or rent the personal information submitted through our enquiry forms. We do not provide enquiry information to third-party applications or customer relationship management platforms for their independent marketing or resale purposes.

However, information may be processed or disclosed to service providers that help us operate our website, communications, advertising, and business systems, including:

• Google Analytics
• Google Ads
• Google reCAPTCHA
• Meta and the Meta Pixel
• WhatsApp
• Website-hosting providers
• Cloud-infrastructure providers
• Email-service providers
• Website developers
• IT and security providers
• Professional advisers
• Logistics or shipping providers, where required for an order
• Government, regulatory, or law-enforcement authorities where legally required

The information provided to each service provider is limited to what is reasonably required for the relevant service, subject to our technical configuration and the provider’s applicable terms.

PLC Automation Pte Ltd and PLC Automation Australia Pty Ltd may also share information with each other where reasonably necessary to respond to your enquiry, source requested products, prepare a quotation, coordinate an order, arrange shipping, provide support, or meet legal and administrative requirements.

13. International Processing and Data Transfers

PLC Automation Group operates through companies in Singapore and Australia and serves customers in multiple countries. Our service providers, including Google, Meta, WhatsApp, hosting providers, and technology providers, may operate servers or process information in countries other than the country where you are located.

Your information may therefore be accessed, stored, or processed in:

• Singapore
• Australia
• The United States
• Countries where our service providers maintain infrastructure
• Other countries reasonably required to respond to your enquiry or fulfil an order

Privacy laws in another country may differ from those in your country. Where required by applicable law, we take reasonable steps to use appropriate contractual, organisational, or technical measures for international transfers of personal information.

14. Data Retention

We retain personal information only for as long as reasonably necessary to respond to an enquiry, manage a quotation, complete an order, provide customer support, maintain business, accounting, and transaction records, measure advertising or website performance, prevent fraud and misuse, resolve disputes, enforce agreements, and meet legal or regulatory requirements.

Analytics, advertising, and cookie information may be retained according to our account settings and the applicable retention practices of Google, Meta, WhatsApp, and other service providers.

When information is no longer reasonably required, we will take appropriate steps to delete, destroy, or anonymise it, subject to legal and legitimate business-retention requirements.

15. Information Security

We take reasonable administrative, organisational, and technical measures to protect information against unauthorised access, accidental loss, misuse, unauthorised disclosure, alteration, destruction, and other unauthorised processing.

These measures may include access controls, website security tools, protected business accounts, security monitoring, spam protection, and restrictions on employee access.

However, no website, email communication, WhatsApp communication, internet transmission, or electronic-storage system can be guaranteed to be completely secure.

16. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Update your contact details
• Withdraw consent where processing is based on consent
• Request deletion of information that is no longer required
• Object to or restrict certain processing
• Opt out of certain direct-marketing communications
• Manage analytics or advertising cookie preferences
• Submit a complaint about how your information has been handled

We may request reasonable proof of identity before processing a privacy request. Some requests may be limited where processing or retention is required to complete an order, meet a contractual obligation, comply with applicable law, maintain legally required records, prevent fraud, resolve disputes, or establish, exercise, or defend legal claims.

17. Advertising Choices

You may be able to control or limit personalised advertising through Google advertising settings, Meta advertising preferences, your browser’s cookie settings, your mobile device’s advertising settings, our cookie-preference tool (where available), and browser extensions or privacy controls that limit tracking.

Withdrawing or refusing consent does not necessarily mean that you will stop seeing advertisements. It may mean that advertisements are less personalised or that conversion measurement is limited.

18. Third-Party Websites and Services

Our website may contain links to:

• Manufacturer websites
• Supplier websites
• Shipping providers
• Google services
• Facebook or Instagram
• WhatsApp
• Social-media platforms
• Other third-party websites

We do not control the privacy, security, content, or data-handling practices of independent third-party websites. You should review the applicable privacy policy before providing personal information to a third-party website or service.

19. Children’s Privacy

Our website and services are intended primarily for businesses, engineers, maintenance professionals, purchasing departments, procurement teams, and other commercial users. We do not knowingly collect personal information from children.

Where we become aware that a child has submitted personal information without appropriate authorisation, we will take reasonable steps to delete it where required.

20. Privacy Complaints

You may contact us if you believe that:

• Your information has been used incorrectly
• Your information is inaccurate
• Your privacy request has not been handled appropriately
• Your information has been disclosed without authorisation
• This Privacy Policy has not been followed

Please include:

• Your name
• Contact details
• A description of your concern
• Relevant dates or communications
• The action you would like us to consider

We will review your complaint and respond within a reasonable period. Where applicable, you may also have the right to contact the Personal Data Protection Commission of Singapore or the Office of the Australian Information Commissioner.

21. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, products or services, tracking technologies, service providers, information-handling practices, security procedures, or applicable privacy laws.

The revised Privacy Policy will be published on our website with an updated revision date. We encourage visitors to review this Privacy Policy periodically.

22. Contact Us

For privacy questions, access or correction requests, withdrawal of consent, complaints, or concerns regarding this Privacy Policy, please contact:

PLC Automation Group
Privacy and Data Protection Contact
Email: sales@plcautomat.com

Singapore Office
PLC Automation Pte Ltd
10 Ubi Crescent, Ubi Techpark #05-31 Lobby B
Singapore 408564

Australia Office
PLC Automation Australia Pty Ltd
Suite 302, 13/15 Wentworth Avenue
Sydney NSW 2000, Australia

Please include “Privacy Request” in the email subject line and provide sufficient information for us to understand and respond to your request.